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Outdoor / Fishing Gear

BlackFin Rods

Full ADA/WCAG 2.1 AA accessibility audit and remediation on a large Shopify store — automated and manual testing, a compliance decision memo, and a published accessibility statement.

ADA / WCAG Accessibility AuditRemediationCompliance Documentation

Outdoor / Fishing Gear

Challenge

BlackFin Rods runs a large Shopify catalog with real exposure to ADA demand-letter risk — the kind of legal pressure that's become common for US ecommerce stores with inaccessible checkout flows, unlabeled forms, or poor keyboard navigation. They needed more than a surface-level scan: a defensible, documented audit and remediation trail.

Approach

We ran a full WCAG 2.1 AA audit combining automated tooling (WAVE/WebAIM, axe, Lighthouse, and a Playwright accessibility test suite across every template) with manual and screen-reader testing on the flows that matter most — navigation, search, product detail, cart, and checkout. Every finding was ranked by severity and legal exposure, not just by WCAG success-criterion number, then remediated in priority order.

Deliverables

  • Full audit report (automated + manual findings)
  • Prioritized remediation plan
  • Remediated components across navigation, forms, cart, and checkout
  • Formal compliance decision memo
  • Published accessibility statement

Results

  • WAVE/WebAIM AIM accessibility score raised from as low as 4.0/10 on some pages before remediation
  • Up to 9.5/10 on remediated pages after; homepage now scores 7.6/10
  • Formal compliance decision memo delivered, documenting a good-faith remediation trail
  • Published accessibility statement live on the store
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