Challenge
The previous experience did not clearly guide users into service-specific memberships or lead actions across multiple markets.
Approach
We built the site around lead generation, redesigned the IA to support core conversion paths, and implemented custom membership flows for multiple service types with a more approachable UI.
Deliverables
- Lead-generation IA and page templates
- Custom membership flow logic for service variants
- Approachability-focused UI refinement
- Location finder and content structure updates
Results
- Lead-gen paths aligned to service types
- Custom membership flows for multiple services
- Approachable UI for daily team updates
