Challenge
The site needed better alignment between paid traffic, landing pages, and booking flow. The existing booking journey had unnecessary friction and did not map cleanly to advertising goals.
Approach
We customized the booking engine behavior, rebuilt a key campaign landing page, and streamlined navigation so users could move from ad click to inquiry without extra steps.
Deliverables
- Booking engine customizations
- Campaign-aligned landing page build
- Simplified inquiry path and page flow
- Image and asset optimization
Results
- Booking engine flow matched to campaign traffic
- Higher engagement on targeted landing pages
- Clearer path from visit to inquiry
