Challenge
Rubline needed a faster, cleaner site that could support new positioning and campaign landing pages without extra dev tickets.
Approach
We rebuilt the page system around modular blocks, streamlined the navigation, and tightened performance across the most visited pages.
Deliverables
- Custom block library for marketing and landing pages
- Updated navigation and conversion paths
- Content migration and cleanup
Results
- Faster load time on high traffic pages
- Easier updates for the internal team
- Clearer service story and call to action flow
