Custom ecommerce software & internal tools
Bespoke Next.js applications for workflows that off-the-shelf platforms can't handle — including hardware and third-party system integration.
Proof this isn't theoretical: Flex Cards is a canvas-based design app wired directly into physical print production hardware, live in production today.
Not every problem fits inside a plugin. We build bespoke Next.js applications — canvas editors, dealer portals, loyalty systems, dropship integrations — for workflows off-the-shelf platforms can't handle. Flex Cards is the flagship example: a browser-based design canvas wired directly into physical print production hardware.
Who it's for
For businesses that need custom software beyond what a WordPress plugin or Shopify app can deliver.
Timeline
Typical custom builds run 6 to 16 weeks* depending on integration complexity — a standalone tool is faster than one wired into physical hardware or legacy systems.
What you get
How custom builds work
When a requirement can't be met by a well-maintained plugin, a custom build is cheaper long-term than forcing a platform to do something it wasn't built for.
What this is built for
Loyalty programs, dealer portals, fundraising platforms, dropship integrations, interactive maps, and production tools that talk to physical hardware — these don't fit inside a plugin ecosystem. We scope, build, and integrate them as real software.
Process
We start with discovery to confirm the workflow and constraints, design an architecture that fits your existing stack, then build and integrate — including third-party APIs, SOAP/FTP systems, or physical hardware where needed. Every build ships with documentation and a clear handoff.
1) Discovery + spec
Map the workflow, constraints, and integration points. Confirm what 'done' looks like before writing code.
2) Architecture
Design a stack that fits your existing systems — Next.js/React front end, appropriate backend and data layer, and a plan for every integration point.
3) Build
Iterative development with regular checkpoints, not a black-box build-and-reveal.
4) Integration
Wire up third-party APIs, SOAP/FTP systems, payment processors, or physical hardware — tested in a sandboxed/dry-run mode before going live.
5) QA + handoff
Test coverage appropriate to the system, staged rollout, and documentation your team can actually use.
Deliverables
What we need from you
FAQ
Isn't this just a bigger version of a plugin?
No — a plugin has to work inside a platform's constraints. A custom build doesn't. That matters most when hardware, external APIs, or non-standard workflows are involved.
Can this integrate with our existing Shopify/WooCommerce store?
Usually, yes. Flex Cards, for example, runs a custom Next.js front end with a WooCommerce plugin as the order backend — the two systems talk to each other cleanly.
Do you have proof this works in production, not just in theory?
Yes. Flex Cards is live: a Next.js canvas editor with AI background removal and Stripe checkout, wired directly into ONYX/Zünd physical print production hardware.
What if the scope changes mid-build?
We scope in phases specifically so this doesn't derail a build. Expect a conversation, not a fixed contract that breaks the moment requirements shift.
Talk about a custom build
Send the workflow you need to solve and any systems it has to talk to. We will reply with a scoping approach and rough timeline.
Ready to move fast?
We can outline scope in 24 to 48 hours, map the sprint plan, and confirm a launch window before we build.